Verification platform Sumsub has announced a strategic partnership with 4Play Gaming, an iGaming platform provider that serves casino and sportsbook brands. This collaboration aims to strengthen user verification processes and tackle the growing issue of fraud in the iGaming industry.
Enhancing Security in iGaming
Fraud within the gaming sector has become an increasingly pressing issue, with verification processes often failing to identify and block illegal actors. Common forms of fraud in the industry include bonus abuse, affiliate fraud, and account takeovers. These fraudulent activities have seen a significant rise, with Sumsub’s most recent iGaming report revealing a 64% year-on-year increase in fraud within the sector.
To address these challenges, Sumsub and 4Play Gaming are integrating advanced Know-Your-Customer (KYC) solutions into the gaming platform. One of the key features of this partnership is the implementation of a liveness check—a crucial tool in combating the 245% global rise in deep fake fraud. By ensuring that users are physically present during the verification process, this technology aims to prevent fraudsters from using synthetic identities or manipulated media.
A Strategic Partnership
Kris Galloway, Head of iGaming Product at Sumsub, expressed enthusiasm about the partnership: “We are pleased to be partnering with 4Play Gaming and continue our efforts in fostering safety and compliance across the sector. Working closely with 4Play Gaming is a significant step for us as the iGaming industry remains a core focus of our market expansion. We are committed to helping iGaming firms deliver smooth and secure onboarding experiences, ensuring protection and risk mitigation for both players and operators alike.”
For 4Play Gaming, the partnership with Sumsub represents a significant enhancement to their platform’s security and compliance capabilities. Josh Shoham, Co-Founder at 4Play Gaming, highlighted the importance of adapting to the evolving landscape of the iGaming industry: “Compliance expectations within the iGaming industry continue to evolve. As fraud risks are on the rise, iGaming operators cannot adapt to the changing landscape on their own. We are excited to partner with Sumsub and enable operators to utilise their renowned KYC solutions.
“As the first No RevShare and event-based platform in the market, we want to ensure the highest quality solutions for our clients. We are confident that Sumsub’s user verification capabilities will help operators provide the best user experience for secure onboarding.”
Addressing the Rising Fraud Threat
The iGaming industry has seen an alarming rise in various types of fraud, making effective verification solutions more critical than ever. According to Sumsub’s report, fraud has increased by 64% year-on-year, with particular concern over the global surge in deep fake fraud, which has risen by 245%. The partnership between Sumsub and 4Play Gaming aims to mitigate these risks by providing robust, secure, and efficient verification processes.
The liveness check technology, a cornerstone of this collaboration, is designed to ensure that the person behind each account is real and physically present during the verification process. This is a significant step forward in preventing synthetic identity fraud and other types of manipulation that can compromise the integrity of iGaming platforms.
A Commitment to Compliance and Security
As the iGaming industry continues to grow, so too does the need for rigorous compliance and security measures. The partnership between Sumsub and 4Play Gaming is a proactive response to these challenges, offering a solution that not only meets current regulatory standards but also anticipates future needs.
By integrating Sumsub’s advanced KYC solutions, 4Play Gaming is enhancing its platform’s ability to provide a secure and seamless user experience. This collaboration underscores the importance of innovation in combating fraud and ensuring that iGaming remains a safe and enjoyable activity for players around the world.
Conclusion
The partnership between Sumsub and 4Play Gaming marks a significant advancement in the fight against fraud in the iGaming industry. With the implementation of cutting-edge KYC solutions, including the crucial liveness check technology, this collaboration aims to set a new standard for security and compliance in online gaming.
As the industry continues to evolve, the need for robust verification processes will only grow. Sumsub and 4Play Gaming’s partnership is a timely and necessary response to these challenges, offering a powerful solution to protect both operators and players from the rising tide of fraud.
This article discusses the new partnership between Sumsub and 4Play Gaming, emphasizing the focus on enhancing user verification and combating rising fraud in the iGaming industry.
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