Kambi Group’s third-party supplier ecosystem, Kambi Engage, has seen a significant expansion with the addition of three new companies: Betegy, Pliable, and Splash Tech. This development marks a notable growth in the range of services and tools available to Kambi’s partners, effectively doubling the size of the Kambi Engage ecosystem since its launch earlier this year.
A Growing Ecosystem
Kambi Engage was initially launched in January 2024 with the goal of providing Kambi partners access to a diverse array of third-party bettor engagement solutions. The ecosystem began with three vendors: Epoxy.ai, OtherLevels, and Vaix. These initial partners offered services ranging from AI-driven personalization to advanced marketing automation.
With the recent inclusion of Betegy, Pliable, and Splash Tech, Kambi Engage now boasts six vendors, each bringing unique expertise and innovative solutions to the table.
New Partners and Their Contributions
- Betegy: Known for its ability to create visually compelling advertisements and launch targeted campaigns within the iGaming industry, Betegy provides operators with tools to enhance their marketing efforts. By integrating Betegy’s services, Kambi partners can expect more engaging and effective advertising strategies tailored to their audiences.
- Pliable: Specializing in data analysis and reporting, Pliable offers operators a powerful tool to gain insights into their operations and customer behaviors. This addition allows Kambi partners to better understand their data and make informed decisions that can drive performance and profitability.
- Splash Tech: A leader in creating free-to-play games across all sports and leagues, Splash Tech enhances user engagement by offering interactive and entertaining experiences. These free-to-play games are designed to attract and retain bettors, providing a valuable addition to the engagement tools available through Kambi Engage.
Enhancing the Betting Experience
Erik Lögdberg, Managing Director of Kambi, expressed his enthusiasm for the expansion, stating, “We are thrilled to welcome Betegy, Pliable, and Splash Tech to the growing Kambi Engage ecosystem, through which Kambi partners can access top-tier bettor engagement tools and services. These new vendors offer best-in-class solutions in their respective areas, giving our partners the tools they need to enhance their offerings and deliver a superior betting experience for their customers.”
The integration of these new services into Kambi Engage reflects Kambi’s commitment to continuously improving the platform’s capabilities. By partnering with industry leaders like Betegy, Pliable, and Splash Tech, Kambi is ensuring that its partners have access to cutting-edge tools that can differentiate their offerings in an increasingly competitive market.
A Broader Vision
Kambi Engage represents more than just a collection of services; it embodies Kambi’s broader vision of creating a comprehensive ecosystem where operators can find everything they need to succeed. From marketing and data analysis to customer engagement and game design, Kambi Engage is rapidly becoming a one-stop-shop for operators looking to enhance their platforms and grow their businesses.
This expansion comes on the heels of other significant developments within Kambi. Recently, the company announced the full migration of the Virgin Bet brand onto the Kambi platform, showcasing its robust infrastructure and the appeal of its services to major players in the industry.
Looking Ahead
As Kambi Engage continues to grow, the addition of new vendors like Betegy, Pliable, and Splash Tech will likely attract even more partners to the ecosystem. The ongoing expansion not only strengthens Kambi’s position in the market but also sets a new standard for what a betting platform can offer in terms of engagement, innovation, and customer satisfaction.
With the gaming industry constantly evolving, the ability to adapt and incorporate new technologies and solutions is crucial. Kambi Engage’s expanded ecosystem is well-positioned to meet the demands of today’s market, providing operators with the tools they need to thrive.
This article outlines the recent expansion of the Kambi Engage ecosystem, highlighting the new partnerships and their potential impact on the industry.
