International Game Technology (IGT) is strengthening its sports betting footprint in the United States by partnering with Monarch Casino & Resort. This collaboration will leverage IGT’s PlaySports platform and trading advisory services to power retail and mobile sports betting at two prominent locations: Atlantis Casino Resort Spa in Reno, Nevada, and Monarch Casino Resort Spa in Black Hawk, Colorado.
Expanded Betting Options with New Mobile Apps
As part of this partnership, Monarch Casino & Resort has launched two new mobile sportsbook applications: Atlantis NV Sports and BetMonarch – Colorado. These apps are powered by IGT’s cutting-edge PlaySports technology, providing users with a seamless and dynamic betting experience.
Steve Mikkelson, Corporate Director of Race and Sports for Monarch Casino & Resort, expressed enthusiasm for the collaboration: “We’re excited to introduce Atlantis and Monarch Black Hawk patrons to elevated sports betting entertainment via our new IGT PlaySports-powered retail and mobile sportsbooks. IGT PlaySports’ technology stack is widely known as one of the most versatile B2B sports betting technology stacks in the US, and we believe we now have the ideal sports betting offering to drive incremental player engagement and value at both of our award-winning properties.”
Advancing Sports Betting Technology
The integration of IGT’s PlaySports platform is expected to enhance the sports betting offerings at both Atlantis and Monarch Black Hawk, aligning them with local market opportunities and player preferences. Joe Bertolone, SVP of Sports Betting for IGT, highlighted the significance of the partnership: “IGT PlaySports is delighted to partner with Monarch in the modernisation of their sports betting offerings in Nevada and Colorado. We look forward to helping them attract new players and deliver world-class retail and mobile sports betting that is aligned with local market opportunities and player preferences.”
Monarch’s Recent Performance and Strategic Moves
Earlier in the year, Monarch Casino & Resort reported mixed financial results for the fourth quarter of 2023. The company experienced a 6.3% increase in revenue, yet saw an 18.9% decline in profit. Despite these challenges, the partnership with IGT represents a strategic move to capitalize on the growing sports betting market and enhance customer engagement through advanced technology solutions.
Driving Player Engagement and Market Growth
The collaboration between IGT and Monarch Casino & Resort is poised to create a more robust sports betting environment, leveraging IGT’s technological expertise to attract new players and improve overall customer experience. The PlaySports platform is renowned for its versatility and adaptability, making it an ideal choice for operators looking to optimize their sports betting offerings.
As the sports betting landscape continues to evolve, partnerships like this one highlight the importance of innovative technology in driving growth and capturing market share. With the launch of Atlantis NV Sports and BetMonarch – Colorado, Monarch Casino & Resort is well-positioned to compete in the dynamic sports betting industry and deliver top-tier entertainment to its patrons.
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